What is Digital Fashion?: Explained!

Digital fashion is revolutionizing the way we express ourselves, allowing us to create unique, one-of-a-kind clothing using the latest technologies. From 3D printing and Artificial Intelligence to virtual fashion, digital fashion is making it easier than ever to create clothing that is both sustainable and personalized. 

With the help of digital fashion, it’s now possible to make fashion more accessible, while also reducing waste and supporting ethical production. 

Discover the world of digital fashion and experience the power of self-expression in a new medium. In this blog article, you will learn: 

• What is digital fashion?
• How does digital fashion work?
• Why buy digital fashion?
• How can digital fashion help make brands more sustainable?
• Why is digital clothing suddenly popular?
• Digital fashion brands you should know about

What Is Digital Fashion?

Digital fashion is virtual clothing designed in 3D for people and their digital avatars. Digital clothing is created using 3D computer software and then worn by online avatars or modified onto the body via augmented reality. In order to generate clothing prototypes in an ethical and sustainable manner before manufacturing final items, virtual fashion is emerging as the most viable option. 

For instance, Singapore is just one of several places across the world where this strategy to decrease textile waste is being adopted by major brands.

Digital fashion design has several advantages over the conventional pen-and-paper process, including the ability to make actual digital samples that may be used to speed up manufacturing while simultaneously reducing waste and contributing to the development of sustainable fashion.

How Does Digital Fashion Work?

So, how does digital fashion work? 

Simple steps are all that is required to use digital fashion: 

• Select a cloth from one of the marketplaces for digital fashion clothing (such as DressX, Fabricant, or XR Couture)
• Submit your photo to their platform
• Pay the requested price, and within a few days
• You will receive your photo with the digital clothing item expertly edited onto your body.

Each marketplace also has some unique features that are meant to improve the experience of its customers. 

DressX, for example, not only lets customers look at a wide range of unique clothing from modern brands and designers, but also lets them try on the digital garment through augmented reality in their mobile app before they buy it.

Why Buy Digital Fashion?

• Digital fashion is a useful way to show off your style online, along with games and dressing up virtual characters. You can fit and wear the piece on your body with the help of augmented reality and artificial intelligence. You may have used digital wardrobe apps to plan your #OOTD before, but now it’s time to go one step further.

• Digital-only clothes can also be made to fit all body types perfectly. Digital outfits can be changed by designers to fit different body types. Who doesn’t love finding their size in all designs?

• Virtual clothes let you wear fur and leather without feeling bad about it. Want your dress to light up in flames when you walk or change colors when you twirl? When it comes to digital fashion, there are no limits; you can do anything you want.

How Can Digital Fashion Help Make Brands More Sustainable?

You completely skip the part of making a garment where samples are made. This saves a lot of fabric and paper. The final designs are then sent out to be manufactured after being digitally draped upon the avatar in specialized 3D fashion software to observe how it falls and flows.

Brands can learn more about their customers, adapt to market changes, and make sure their products meet their needs.

Common 3D fashion programs like Blender, Browzwear VStitcher, and CLO3D are easy for designers all over the world to download and use. From fabrics that can’t be found in the real world to silhouettes that can’t be made, all you need is a computer at home to make designs that can’t be stopped.

Why Is Digital Clothing Suddenly Popular?

Digital fashion is becoming more and more popular for a few reasons.

• First of all, digital clothes are unique, but they cost less than buying unique real clothes. Most digital clothes cost between £10 and £200, while real clothes can cost up to six figures.

• Secondly, digital clothing is eco-friendly unlike the traditional fashion industry The fashion industry has a lot of bad effects on society and the environment. The United Nations says that making clothes will be responsible for up to 10% of the world’s carbon dioxide emissions by 2023.  Additionally, fashion’s emissions of harmful greenhouse gases are projected to grow by more than 50 percent by 2030. This is more than international flights and shipping combined. As a result, digital fashion is an eco-friendly solution because it doesn’t create any waste and doesn’t use any water. Also, it’s a step toward stopping people from eating too much.

• Lastly, the digital clothing industry has been growing quickly since the rise of non-fungible tokens last year. It’s important to note that not all online fashion and clothing markets use blockchain technology. Some are still in the Web 2 world, but those who moved into the Web 3 world early have gotten the most out of it. Thanks to NFTs, fashion designers can now prove that they were the original owners of digital clothing pieces they made and get paid for both their first and second sales.

5 Digital Fashion company You Should Know About

Let’s take a look at the top 5 pioneering company that are leading the fashion industry toward digital clothing.

Auroboros

Auroboros is a luxury fashion house in the metaverse, founded by duo Paula Sello and Alissa. They create physical couture that references the natural world while existing only digitally. Their Biomimicry Collection is a 14-piece virtual collection, sold on their website, on fashion game Drest and on DressX marketplace for £100-450. 

When someone makes a purchase, they send in a photo and Auroboros digitally tailors the item to their body shape and size. They were the first to showcase a digital ready-to-wear collection at a major fashion week in London. Auroboros focuses on innovation, sustainability and immersive design to revolutionize the fashion industry.

DressX

A multi-brand digital fashion startup, DRESSX offers digital-only collections made by brands and 3D designers from around the globe. They also offer ‘influencer marketing campaign’ packages for brands, to promote giving their influencers digital clothes, rather than physical clothes. 

You can wear purchased NFTs to serve digital looks applied in Augmented Reality and make videos, take pictures. Their mobile app makes it easy to share these across socials. Talk about content creation made easy and sustainable!

The Fabricant

The Fabricant is a digital fashion house that operates at the intersection of fashion and technology to fabricate digital couture and fashion experiences. They supply digital outfits in free-file-drops for customers to use on 3D applications like CLO3D and Marvelous Designer. Their recent campaign with WOW (World of Women) is an effort to make Web 3.0 more diverse and fashionable. Here, customers can shop from a unique collection of NFTs created by women and also co-create with them! 

The platform also now carries a variety of items like intricate digital headpieces and celebrity collaborations. The Fabricant is also known for its exclusive digital couture piece, Seismic, which was designed for Vogue Singapore.

Tribute

Tribute is a Croatian-based company that specializes in “contactless cyber fashion”. The company was founded by creative director Gala Marija Vrbanic and head of digital fashion Filip Vajda, who initially digitized their traditional clothing patterns using 3D software. Nowadays, they are a fully digital brand.

The digital garments created by Tribute are made from materials that cannot exist in the real world due to the laws of physics. Customers purchase these clothes from their website and submit a photo. The Tribute designers then integrate the digital garment onto the image, adding shadows and other realistic elements.

Happy99

Happy99 is a company that uses wearable AI as a tool to help build brand identity and open up a dialogue about what to consume. Founded by Nathalie Nguyen and Dominic Lopez, Happy99 is known for merging its digital shoes with physical outfits to create a stronger connection with its fans and customers. 

Their shoes are designed using 3D software and can be worn in virtual reality or augmented reality environments.